Granville Ampong, Yahoo! Contributor Network, associatedcontent.com
Casual Talk from HOLLYWOOD, California - My recent article about Davie-Brown Index has been misconstrued by a few readers. I want to make it clear that it has nothing to do with Manny Pacquiao's failure to capture better product endorsements. In fact, it tells you of the better prospect that Pacquiao has, as a matter of opportunity loss in the past years, since his rise to the topmost of popularity index among current boxers.
As for Davie-Brown index in the endorsement category, Pacquiao scores 58.2% versus Floyd Mayweather, Jr.'s 54.7%, which means that the respondents think he would be a far better effective endorser than Mayweather, Jr only if given the better chance to endorse products in the US. Now, the effectiveness is based on average which is the sum total of all endorsed products divided by the total number of endorsements. Read Full Story
0 comments:
Post a Comment