Published March 21, 2011, Page 1
When Sandy Sandoval was contemplating who to recommend for the cover of EA Sports’ new “Fight Night Champion” boxing release, the first choice was an obvious one. The brightest star in boxing, Manny Pacquiao, is under contract to appear exclusively in games produced by EA.
Sandoval opted instead to go with Andre Bishop, a fictional character created for the game.
“I love Manny,” said Sandoval, senior director of athlete relations for EA Sports. “He’s been good to me personally and good for the company. He would have been the ideal guy for the cover of our ‘Fight Night’ game. But because of all the layers of people out there representing him or claiming to represent him, I didn’t want to do it.
“The left hand didn’t know what the right hand was doing. I’m not subjecting my company to that.” Read Full Story
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